Bloom's. It's not just a delicatessen - it's a destination. A world-renowned food emporium that draws millions of customers craving home-style stuffed cabbage, gourmet olive oil, and the best bagels on the planet to its block-long building on Manhattan's Upper West Side. It's also a family. Julia Bloom, the third-generation president of Bloom's, struggles to keep not just the business but all the Blooms productive and flourishing. She needs to balance the store's Old-World roots with its twenty-first-century needs, and she needs to balance the demands and whims of cranky Grandma Ida, resentful widowed mother Sondra, ambitious but lazy Uncle Jay, rebellious sister Susie, and slacker-genius brother Adam. It's a teetering tower. One misstep or misunderstanding might bring everything crashing down. And what business, what family, doesn't have its share of missteps and misunderstandings? Julia is still learning how to run Bloom's herself, relying on her tumultuous family to help her when they all have their own agendas and desires. If she fails, it could mean the end of Bloom's - and the Blooms.
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